disintegrate

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EMI Records [ http://www.emirecords.co.uk/ ]

EMI are more of a record label which handles the artists and help in their promotion and development of the artist. They would provide information about the artists that are under their record label and the event listings and album releases. They also work with independent labels such as Heavenly and DFA Records.

For their website, the look and brand identity can be seen with the corporate colour being used in the layout. Design wise, it is interesting how they had made it look so simple but yet it can still catch peoples attention within the website. It is interesting of how they would just have to reuse the same page design throughout the whole website with only the content changing. They had just divided the page into three; 'Navigation','Sub Navigation' and 'Sub Section'. Navigation would contain the main navigations such as Home, About Us, Artists etc. whereas Sub Navi will appear once you have selected the option from Navigation. And Sub Section will show the content of it all.

They had only made two pages to open up into a new window which is the 'Youtube Channel' section and the 'Mailing List'.

The 'Youtube Channel' section is one of their special feature that they have included in the website which user are able to listen and watch the music videos of their artists in their specially designed youtube page.

The mailing list enables user to subscribe themselves to their newsletter to find out further information or updates about their artists that they like to their email.

Some disadvantages that I find in this website is the loading time. It takes awhile compared to the rest of the other competitor's website since this one uses flash. Therefore for users who for example are using dial-up or have slow internet connection might have difficulty to browse through this site. The loading page of when the user wants to jump from one page to another is interesting, but after awhile of looking at it, it somehow makes the user feel abit dizzy.
Another disadvantage is the font size that they use. It is abit too small for users to read through the large amount of text that they have provided especially for people who have bad eye sights. The white font colour doesnt really help either after awhile.

Home Page

Artists Page

Youtube Channel

Mailing List Page